Eric Tveter, the former Central Europe CEO of Liberty Global, has become a major investor and the first chairman of Veloce Esports.
He will work alongside business director Rupert Svendsen-Cook, commercial director Jack Clarke and sporting director Jamie MacLaurin at the London-based start-up.
Veloce has won several global esports championships, including the inaugural e-Race of Champions and Le Mans Esports Series while securing clients such as Alfa Romeo Racing and Fernando Alonso’s FA Racing team.
It officially launched in 2018 and has established a monthly audience of over 35 million. Reigning ABB FIA Formula E Champion Jean-Eric Vergne became a partner at the team last year.
Tveter previously served as the chairman of UPC Switzerland and a member of the Liberty Global Executive Leadership Team as well as his role as Central Europe CEO for the company.
He oversaw the development of the Mysports channels in Switzerland and presided over the sale of Telewest to NTL in 2006.
“Veloce Esports has already established itself as a leading player in the racing and general esports space,” he said.
“My investment into Veloce underscores the strong operating and strategic fundamentals Veloce has demonstrated in forging an enviable and focused market position for growth and value creation in the exploding $1.1 billion esports arena.
“Veloce’s management team have proven themselves to be capable, agile, and insightful.
“I’m delighted to be joining this talented and dynamic leadership team as non-executive chairman to bring not just my senior leadership experience in startups, turnarounds, and other extremely competitive, high-growth markets, but also my extensive knowledge and relationships in the technology, media, and telecommunications industries that will shape the evolving esports landscape.”
Business director Svendsen-Cook added: “I’m very proud of what we’ve achieved in such a short amount of time, but this is a very fast-moving industry by nature.
“Whilst we’re racers at heart and love to win competitions, the real value in esports is in the viewership; that is where Veloce sits in a very strong position compared to anybody else in the industry.
“We could not ask for a more strategic and aligned investor in the media sector than Eric to take us towards our global expansion.”
Veloce Esports and Vergne have shown interest in Extreme E, while personnel from Veloce attended the off-road electric series’ launch in London earlier this year.