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Veloce Racing Launches with Extreme E entry

Adrian Newey and Jean-Eri Vergne will be partners in a new Extreme E venture…

Photo: Veloce

Adrian Newey and Jean-Eric Vergne today have announced the launch of Veloce Racing, the world’s newest and most innovative motorsport team set to enter the radical Extreme E racing series.

Veloce Racing – co-founded by the team behind its industry-leading sister organisation Veloce Esports – will take on formidable environments, already damaged by climate change or severely affected by human interference, as a fully-fledged franchisee in the pioneering off-road racing series.

A key factor in the team’s entry will be supporting Extreme E’s goal of implementing positive legacy projects in each race location ­– not only raising awareness of the challenges faced but actively aiming to improve those environments.

The Veloce Racing Management Team is headed up by three of London’s most talented young commercial moguls – Daniel Bailey, Rupert Svendsen-Cook and Jack Clarke – alongside Harrison Newey, all of whom already hold a key footing in the motorsport arena. Jean-Éric Vergne – double Formula E champion and former Formula 1 driver – makes up the fifth co-founder of the organisation.

Adrian Newey – Formula 1’s most prominent and celebrated technical chief – is the lead visionary behind the team, whilst Darryl Eales (former CEO of LDC) and Andy Webb (former CEO of Marussia F1) co-chair the eye-catching squad.

Both Newey Snr and Vergne bring a wealth of on and off-track experience to the fledgling outfit, commanding great respect throughout the motorsport industry.

“We are delighted to be announcing the launch of Veloce Racing, as well as confirming our place as a fully-fledged licensee entrant into Extreme E,” said Newey.

“The series is an exceptional platform for drawing attention to the earth’s environmental challenges and driving change. Veloce will play an active role in as many of Extreme E’s legacy projects as possible to help re-generate the local environments.

“We also believe that Hydrogen is a fuel source to be seriously considered for the future and we will take great pride in playing our part in encouraging Extreme E to adopt Hydrogen in its next generation Extreme E-SUVs.

“The media model is in line with modern consumption and the content will be an exciting blend of live racing and documentaries to converge audiences in an unprecedented manner.

“Everyone involved in Veloce Racing is extremely passionate about racing, competition and cutting-edge technology, as well as tackling environmental issues that face the world today, so we couldn’t be happier to be taking part in Extreme E – we can’t wait to get started!”

Jean-Éric Vergne said: “Today marks another great step for Veloce. I have always believed in the vision of Alejandro Agag and I strongly believe in the success of Extreme E.

“For me, it was clear I had to be involved in the series ever since I saw the concept, and together with my other co-founders we have worked incredibly hard to make this happen – we plan to be disruptive in our approach as we drive awareness to climate change.”

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