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Formula E Reports Increased Engagement from Young Fans

Formula E reports increased fan engagement on social media platforms…

Photo: Formula E

Formula E has reported increased fan engagement with its social media platforms, particularly with young enthusiasts.

Data released by Formula E Holdings Ltd, the organizer and promoter of the ABB FIA Formula E Championship, indicates a year-to-year “sustained increase” in engagement followers and video views.

It includes a 347 percent increase in the number of 13-17-year-olds that interacted with content distributed on its various platforms, along with a 54 percent rise among 18-24-year-olds.

“The ABB FIA Formula E Championship continues to grow from strength to strength, attracting a new and younger generation of eager and engaged fans,” said founder and CEO Alejandro Agag.

“Not only is Formula E appealing to Generation Z, this highly desired audience is leading to renowned road car manufacturers, automotive brands and prestigious partners putting their name to the series and coming together in the shared values of reinventing racing.

“With a clear digital strategy and an always on content approach, these impressive figures are a result of speaking the same language as our fans and constantly experimenting with new and innovative tools across each platform.”

The data released also sees a 330 percent rise in content engagement and 128 percent more Facebook followers in the 13-17 year-old age group.

Eighteen to 24-year-olds, meanwhile, have now been promoted to the largest group on its official page, ahead of 25-34.

Formula E also evidenced that its Instagram account, of which Agag is a frequent user, had seen a 90 percent rise in numbers compared to last year.

Agag told e-racing365 in October that targeting improved media strategies and engagement has been a priority for Season Four.

Insight into the all-electric championship’s flourishing media reach was detailed in a an e-racing365 article last year.

Sam Smith is e-racing365's Formula E Editor. A 20-year veteran in motorsports media, including press officer roles in both the FIA Sportscar Championship and at Lola Group, Smith is a well-known face in the Formula E paddock, where he served as series editor for Motorsport.com from 2014-17. Contact Sam

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