TAG Heuer has entered into a long-term partnership with Porsche for the manufacturer’s upcoming Formula E program, serving as title sponsor and timing partner.
Porsche’s debut entry in the 2019-20 ABB FIA Formula E Championship season will therefore be entered as TAG Heuer Porsche Formula E Team.
The two companies have a long history together, including the ‘TAG-Turbo made by Porsche’ moniker for its Formula 1 engines in the 1980s and sponsorship deals that date back to the 1960s.
“Long-standing tradition, highest precision and technical innovation has always been common values for Porsche and TAG Heuer,” said Detlev von Platen, member of Porsche AG’s executive board for sales and marketing.
“The ABB FIA Formula E Championship is the perfect platform for both companies to create the future of motorsports.
“I am convinced that the partnership with TAG Heuer will be another great example for team successes in motorsport.”
Added TAG Heuer CEO Stephane Bianchi: “We are truly honored to begin our partnership with Porsche, a move which further strengthens our presence in Formula E.
“Beyond sharing the same passion for motorsport and having the same challenger spirit, our two brands have the same uncompromising love for quality and technology.
“TAG Heuer is looking forward to supporting the team on its journey into Formula E and the upcoming races.”