Formula E Holdings has undergone key staff changes this month as leading directors and managers have abruptly left the business.
Yanni Andreopoulos, the company’s commercial director, had been in the role for just over two years but is to be replaced early next year.
Andreopoulos joined Formula E after holding similar positions in Swedish soccer and at sports and entertainment company AEG.
In addition to Andreopoulos’ departure, Formula E’s marketing department is likely to see significant changes next year after the surprise departure of chief marketing officer Jerome Hiquet.
Hiquet had only been in the position for little over a year and reported directly to new CEO Jamie Reigle on matters including marketing, content creation, media rights and merchandising strategies.
Hiquet had been poached from the New York Hub marketing company and expanded his marketing team substantially throughout 2019 with several appointments.
Both changes were made as part of new CEO Reigle’s first corporate review of Formula E’s department structures to protect the business’ growth in the short-term and expand it in the longer-term.
E-racing365 understands that Reigle’s decisive staff reshuffle was largely made because of his strategic vision for Formula E which will focus first on a period of consolidation and then on structured growth in several key areas.
FEH will be using the early New Year period to look for relevant replacements for both Hiquet and Andreopoulos.