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Sims: Formula E Promoting “Good EV Messaging”

Alexander Sims says Formula E’s Gen 2 era is greatly aiding positive EV messaging…

Photo: BMW Motorsport

BMW I Andretti Motorsport driver Alexander Sims says that the ABB FIA Formula E Championship is having a positive impact on spreading knowledge and understanding of EV technology.

Sims has been a keen exponent and enthusiast of electric vehicles for over a decade, owning several electric road cars before he started to test Formula E cars for Andretti in 2017.

The British driver was announced as teammate to Antonio Felix da Costa last September and has immersed himself in the technology of Gen 2 Formula E cars in the first half of his maiden campaign.

“I think that it obviously sends out a very good message of showing that EVs now, particularly with the Gen 2 car being the single car for the whole race, you know there’s not that slightly odd message that we had in the first four seasons,” Sims told e-racing365.

“I think that Formula E now gives off a very cool, sexy image, but also fundamentally EVs work.”

Sims also believes that the series can spread the wider message of electric engineering and how sport can influence views about EV models in everyday life.

“People can probably then see, as soon as they look into road-going technology, that it’s improving at a fairly alarming rate in terms of range, battery weights and charging speeds,” says Sims.

“It’s all just heading in the right direction, as one would expect with time and giving engineers the money to improve things.

“I’ve always thought that Formula E just helps to build on that message.”

Sims has seen from various viewpoints in international racing some of the negative perceptions of electric vehicles change on the back of innovative electric racing concepts.

“I think from within the circle of motorsport it is incredibly well respected now and people take it extremely seriously. Things have changed,” explained Sims.

“The days of the championship coming across as a slightly gimmicky series are completely gone. People realize the level that everyone is operating at and how difficult the cars are to drive.

“Most people I speak to in other series watch Formula E races more than most other series.”

Sam Smith is e-racing365's Formula E Editor. A 20-year veteran in motorsports media, including press officer roles in both the FIA Sportscar Championship and at Lola Group, Smith is a well-known face in the Formula E paddock, where he served as series editor for from 2014-17. Contact Sam

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