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Roadshows Increase Ad Diriyah E-Prix Interest

Roadshow events in Jeddah and Khobar have been held to promote the forthcoming Saudia Ad Diriyah E-Prix…

Photo: Formula E

The first of two weekend roadshows has been run in Saudi Arabia as part of the build-up to next month’s inaugural Ad Diriyah E-Prix.

The travelling roadshow, dubbed ‘The Road to Ad Diriyah’, visited the country’s second largest city Jeddah last weekend where a host of attractions were on display relating to Formula E and EV technology.

The Jeddah event followed on from the first roadshow which was held on a newly developed corniche in the coastal city of Khobar earlier this month.

“As we gear up to host the historic race, we are always making sure we engage with Saudi families through exciting events that include sports, entertainment and cultural activities,” His Royal Highness Prince Khaled Bin Sultan Bin Abdullah AlFaisal, president of the Saudi Arabian Motor Federation, told Arab News.

“This is going to be an amazing weekend. We have got so much lined up for the people of Jeddah.

“We have taken everything that went well in Khobar, where over 6,000 turned up, and made it even better. I am confident that we will have a record turnout in Jeddah, and we are really looking forward to give people an experience to remember.”

The Ad Diriyah E-Prix is set to be one of the most significant festivals of racing, culture, live music and entertainment in Saudi Arabian history.

The first event on the season five ABB FIA Formula E Championship calendar will see the 22-car field race through the UNESCO World Heritage site on a bespoke 1.55-mile 21 turn track.

Sam Smith is e-racing365's Formula E Editor. A 20-year veteran in motorsports media, including press officer roles in both the FIA Sportscar Championship and at Lola Group, Smith is a well-known face in the Formula E paddock, where he served as series editor for Motorsport.com from 2014-17. Contact Sam

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