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Nissan Unveils First Formula E Livery

Nissan launches livery at Geneva Motorshow for first Formula E campaign….

Photo: Nissan

Nissan has showcased a concept livery on the new ABB FIA Formula E Championship car at today’s Geneva International Motor Show as it readies to make its debut in the all-electric championship.

The livery, which was designed by the company’s global design team in Japan, will feature on the cars that will debut at the first Season Five race, which is likely to take place in early December.

Nissan announced plans to take over the slot currently occupied by its fellow group brand Renault last fall.

The Japanese company is the world’s leading mass-market zero-emission vehicle manufacturer.

“At first glance, the season five Formula E car looked to our design team like an EV-powered supersonic bird in flight,” said Alfonso Albaisa, Senior Vice President of global design at Nissan.

“This initial reaction from the team started us on a path that captured a sense of a form breaking free of resistance and gravity. Formula E racers are virtually silent, with explosive speed bursts.

“Thus, naturally, we turned to Doppler when designing the livery. The combination of the sonic pulse of the Doppler effect and the released power of a sonic boom inspired our celebration of EV racing.”

Formula E is “Key Platform” for Nissan

The burgeoning championship has been described as a key platform for Nissan as it gets set for a major marketing push on EVs in the coming years.

“Nissan is proud to be an innovator in electric vehicles on the road, with the Nissan Leaf completing more than 4 billion zero-emission kilometers around the world,” said Jose Munoz, Nissan’s Chief Performance Officer.

“Now, we want to bring that EV expertise to motorsports.

“The new Formula E car is being shown live in public for the first time this morning, and we’re very excited to reveal Nissan’s livery for our debut.

“The ability for Nissan to use this championship as a key development platform for our EV technologies, and to be able to race in major city centers around the world, makes it a perfect vehicle for us to showcase Nissan Intelligent Mobility.”

Nissan will correlate its race program in Formula E with its ongoing research and development in electric technology as it prepares to enter the series.

“Nissan is bringing a lot to the table with our expertise in EV technology for the road and bringing it to the race track,” added Nissan’s Global Motorsport Director Michael Carcamo.

“The level of competition in the Formula E championship is on the rise, and we’re eagerly awaiting the unique engineering challenge ahead.

“We’re entering the championship on a level playing field this year, with every manufacturer competing with a brand-new car, battery and powertrain combination from Season Five.”

E-racing365 understands that final confirmation of Nissan’s driver lineup will not be made officially until the summer at the earliest.

Both Sebastien Buemi and Nicolas Prost have signed to drive for Renault e.dams after inking deals last May until the end of Season Five.

Sam Smith is e-racing365's Formula E Editor. A 20-year veteran in motorsports media, including press officer roles in both the FIA Sportscar Championship and at Lola Group, Smith is a well-known face in the Formula E paddock, where he served as series editor for from 2014-17. Contact Sam

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