Nissan has formed a new brand partnership with Royal Dutch Shell PLC ahead of the Japanese manufacturer’s debut in the ABB FIA Formula E Championship this season.
The deal comes ahead of the pre-season test at Circuit Ricardo Tormo in Valencia next week, on Oct. 16-19.
“We’re delighted to be partnering with a company like Nissan, which shares our commitment to supporting a lower-carbon transportation system,” commented Shell’s vice president of global retail marketing Joerg Wienke.
“In response to customer demand, we are increasingly investing in our electric vehicle charging network, whether it’s in people’s homes or workplaces, or at Shell stations.
“This partnership will help us co-engineer products and charging services to improve the driving experience for EV drivers around the world.”
Roel de Vries, Nissan’s global head of brand and marketing, says the partnership with Shell offers the automaker opportunities to further showcase green mobility.
“Formula E represents the performance side of Nissan Intelligent Mobility – our vision for changing how cars are powered, driven and integrated into society,” he said.
“As the world leader in delivering electric cars to consumers, we’re eager to work with a renowned energy company like Shell to promote zero-emission mobility through this championship.”
Nissan joins the Formula E field working with e.dams this season, and will enter a pair of cars driven by Sebastien Buemi and Alex Albon.