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Nissan Partners with Shell Ahead of Formula E Debut

Nissan forms brand partnership with Shell ahead of Formula E debut…

Photo: Nissan

Nissan has formed a new brand partnership with Royal Dutch Shell PLC ahead of the Japanese manufacturer’s debut in the ABB FIA Formula E Championship this season.

The deal comes ahead of the pre-season test at Circuit Ricardo Tormo in Valencia next week, on Oct. 16-19.

“We’re delighted to be partnering with a company like Nissan, which shares our commitment to supporting a lower-carbon transportation system,” commented Shell’s vice president of global retail marketing Joerg Wienke.

“In response to customer demand, we are increasingly investing in our electric vehicle charging network, whether it’s in people’s homes or workplaces, or at Shell stations.

“This partnership will help us co-engineer products and charging services to improve the driving experience for EV drivers around the world.”

Roel de Vries, Nissan’s global head of brand and marketing, says the partnership with Shell offers the automaker opportunities to further showcase green mobility.

“Formula E represents the performance side of Nissan Intelligent Mobility – our vision for changing how cars are powered, driven and integrated into society,” he said.

“As the world leader in delivering electric cars to consumers, we’re eager to work with a renowned energy company like Shell to promote zero-emission mobility through this championship.”

Nissan joins the Formula E field working with e.dams this season, and will enter a pair of cars driven by Sebastien Buemi and Alex Albon.

The latest news, photos, videos and more from the trusted e-racing365 web staff.

5 Comments

5 Comments

  1. Avatar

    Chris

    October 14, 2018 at 4:25 am

    ‘which shares our commitment to supporting a lower-carbon transportation system’

    Could have fooled me with the pitiful number of chargers on their EV network in the U.K. so far. Only 1 outside London.

    • Avatar

      krisg

      October 14, 2018 at 11:53 am

      Shell bought ChargeMaster (UK based EV charging network) few months ago but I’m still not convinced principally after I watched their ad about EVs charging – available on YouTube; it made me feel stupid.
      I do believe we’re better off than let some old companies that delayed progress for so long using questionable tactics be part of the change.
      Sad for Nissan to have chose this partnership, it won’t make any good for their image I’m sure.

    • Avatar

      krisg

      October 14, 2018 at 11:57 am

      Allow me to make a correction, was BP that bought ChargeMaster…

      So it’s even worst for Nissan and Shell image this partnership IMHO…

      • Avatar

        Chris

        October 14, 2018 at 3:35 pm

        Indeed. I except a lot of BS marketing stuff about how they’re leading the industry in charging provision. I know they did buy New Motion, who are big but not in the U.K., and they’re involved to some extent in Ionity. But it’s still not anywhere near what they should be doing given the money they have.

        • Avatar

          Kris

          October 15, 2018 at 1:23 pm

          Personally do believe that Startups that do bring innovative products to the market, not established players – we just have to look at Tesla, Uber and Waymo to see how they’re transforming the automotive industry and forcing everyone else to follow them. For old players such as Shell, would prefer to see their relevance in the market reduced to the point that they do become obsolete and irrelevant…

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