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Gass (Audi): Brand Strategy Vital in Formula E

The future rivalry between Audi and Porsche in the FIA Formula E Championship should avoid some of the issues that occurred during their battles in the FIA World Endurance Championship between 2014-2016…..

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The future rivalry between Audi and Porsche in the FIA Formula E Championship should avoid some of the issues that occurred during their battles in the FIA World Endurance Championship between 2014-2016, according to Head of Audi Motorsport Dieter Gass.

Gass has revealed that a clear strategy from the brands, which both come under the Volkswagen Group umbrella, is vital for when they compete against each other beginning in 2019.

“The nationality of the recently announced manufacturers is not important for us,” Gass told e-racing365.

“What is important is that with two of us from the same family (Audi and Porsche) we have to look at things carefully so we don’t get some of the same issues we sometimes had in the World Endurance Championship. This is vital on many levels for us.”

Although he wouldn’t elaborate on the specifics of the problems during the period of cross competition in the WEC, e-racing365 understands that the issues Gass referred to were brand perception with their technical packages during their spectacular on-track competition.

Gass also followed the lead of many existing OEM’s in Formula E by articulating the necessity to keep the cost-effective structure to the all-electric championship.

“It has all happened in a short period and it is great for Formula E, we welcome these challenges as we always do,” he said. “But looking forward, there needs to be a concentrated effort to ensure costs are controlled.

“This is fundamental and vital for what we are doing here because what has been built up from an early stage has given everything quite a solid platform.”

John Dagys is the founder and Editor-in-Chief of e-racing365. Dagys, who launched the industry-leading Sportscar365 in 2013, spent eight years as a motorsports correspondent for FOXSports.com/SPEED Channel, and contributes to other publications worldwide. Contact John

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