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Formula E Considering City Center Roadshows

Formula E could host future city centre roadshow events to promote the series…

Photo: Formula E

Further promotion of ABB FIA Formula E Championship races in some of the world’s most iconic city centers is being seriously considered by the series as it continues to implement plans for its new era with the Gen 2 car.

E-racing365 understands that Formula E Holdings Ltd. is also looking into the possibility of more city center demonstrations or events to promote the championship in areas where it is currently too difficult to stage races.

One of these is known to be London, with at least one venue in the British capital being considered for a possible demo run this fall.

This could be at the Lord Mayor’s Show on Saturday, Nov. 10, after dialog between Formula E and the organizer of the prestigious event in recent weeks.

The historic events is one of London’s biggest and sees a parade journey through the heart of the capital taking in landmarks such as St. Paul’s Cathedral, Westminster Bridge and the Royal Courts of Justice.

Formula E has run roadshow events in the past, including on the streets of Tokyo in Nov. 2016 when Lucas di Grassi demonstrated a Season Two car (pictured above).

Although yet to be confirmed, city center events such as the Lord Mayor’s Show would be welcomed by teams and manufacturers as long as it doesn’t affect the often complex logistic and freight plans that exist once a season begins.

“I think it is a very interesting idea,” Nissan’s Global Motorsport Manager Michael Carcamo told e-racing365 recently.

“However, the concern probably for most people will be the onus it puts on the resources of one team or another. I don’t think that any of us are against ideas like these and whatever promotes our sport is good for all of us.”

Carcamo, who will oversee the new Nissan Formula E program from Season Five, did however state caution with organizing potential events within the framework of a season.

“We would have to consider that it could be a burden to teams depending on where they are in their own testing programmes or race schedules or travel schedules.

“However, if it was implemented in a way that didn’t have an adverse effect, then I can’t see why there would be opposition to it.”

Riyadh Roadshow Possible

Formula E is also understood to be looking at the possibility of hosting some form of roadshow ahead of the first ever Riyadh E-Prix in Saudi Arabia this December.

The chances of a female Formula E driver being part of this event and also potentially driving in next season’s championship are also believed by e-racing365 to have begun in earnest.

“There is going to be a historic moment next month [June], women will be able to, for the first time ever, drive,” Formula E Founder and CEO Alejandro Agag told media in Berlin last month.

“We have of course received complete assurances, actually it has been the request of the Saudi authorities, that women participate in the Formula E event.

“And if they are not in a racing team we will organise some way for women to drive which is really the intention of the new years of Saudi Arabia to showcase that change.”

Sam Smith is e-racing365's Formula E Editor. A 20-year veteran in motorsports media, including press officer roles in both the FIA Sportscar Championship and at Lola Group, Smith is a well-known face in the Formula E paddock, where he served as series editor for from 2014-17. Contact Sam

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