The former executive producer of Eurosport’s Olympic Games coverage is set to head up Formula E’s media content department.
Sebastian Tiffert is expected to take up a new position at Formula E next month to manage the broadcast, social and digital media elements of the operation.
The appointment will bolster Formula E’s senior media department ahead of the 2019-20 season.
The move to appoint Tiffert is believed to have been triggered by some reorganisation of the Formula E team with Ali Russell, director of media and new business, anticipated to spend more time on Extreme E.
Russell was a key figure in initially forming the concept and launch of the electric SUV series along with official founders Alejandro Agag and Gil de Ferran.
Tiffert has extensive experience in motorsport having served as first a producer/presenter and then as director of global motorsport production for Eurosport.
In total, the 41-year-old German has worked with Eurosport for 14 years after starting his career at RTL as an editor in 2000.
He was also a familiar face on coverage of the FIA World Touring Car Championship and the 24 Hours of Le Mans where he served as a pit lane reporter for several years.
Tiffert is expected to work closely at Formula E with chief marketing officer Jerome Hiquet, who joined the championship in November.