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Envision Already Achieving Brand Objectives

Envision says it is already achieving some of its strategic aims in Formula E…

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Envision is feeling the benefits of being involved in Formula E as a team owner, according to one of its key senior figures.

Franz Jung, who serves as chairman of the Envision Virgin Racing team, believes that the advances in broadcast media by the championship is already starting to expand the reach of the Envision brand.

The new-look Silverstone-based team took an early championship lead after Sam Bird’s victory in the Santiago E-Prix which followed a double podium appearance in Marrakesh when Robin Frijns claimed runner-up position just ahead of Bird.

“After four races we already see some positive feedback from the media and as a result of the broadcasting of the championship,” Jung told e-racing365.

“It’s may be a little too early to talk about return on the investment in detail, but it is certainly heading the right direction so far.”

Jung emphasized Envision’s objectives of expanding its brand on the global stage.

“We have said from the very beginning that one of our goals from this investment in the Virgin Racing team is to bring the Envision company up to a different level.

“We want to use this to gain more attention for the brand and what we do.”

Envision is aiming to bring a different level of recognition to its brand and it is this modus operandi which drove its decision to invest in Virgin Racing.

“People who know Envision know that it is more than just a wind energy company. It is a high-tech business also in the area of AI and IoT,” explained Jung.

Formula E’s upcoming Asian leg of the season will see two key events for Envision Virgin Racing, as the company’s head offices are in Shanghai.

“Both of these Chinese events are very important for us, but we are a global company so whether its Paris, Rome, Berlin or New York, all of those races and places are important for us, but yes Hong Kong and Sanya is home turf so is special,” said Jung.

“We do a lot of activation in Hong Kong with our sponsors and customers and so we also hope that the team performs well there and then also at the following race in Sanya.”

Sam Smith is e-racing365's Formula E Editor. A 20-year veteran in motorsports media, including press officer roles in both the FIA Sportscar Championship and at Lola Group, Smith is a well-known face in the Formula E paddock, where he served as series editor for Motorsport.com from 2014-17. Contact Sam

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