DS Techeetah has announced that it has entered into a partnership with leading big cat conservation specialist The Big Cat Sanctuary based in Kent, UK.
Known for its conservation work in protecting and breeding endangered wild cats, together with further initiatives that aim to restore and conserve wild cats’ habitats around the globe, the sanctuary also gained huge awareness earlier in the year from the BBC series Big Cats About The House.
The series followed the story of Willow, a cheetah cub who arrived at the BCS needing some special care and a five-day old Jaguar cub, Maya, who was hand-reared by the BCS’s Director of Cats and Conservation, Giles Clark, after being rejected by her mother.
As part of the European Endangered Species Breeding Programme the sanctuary breed by recommendation from the regional association to produce a strong, healthy and diverse gene-pool within the captive population.
“We’re incredibly proud to partner with The Big Cat Sanctuary,” said DS Techeetah’s Keith Smout.
“Giles Clark and his team are working non-stop in big cat and cheetah conservation, and when we came across their work we immediately wanted to be involved.
“Giles became a household name in the UK after the BBC show, Big Cats About the House, which gained around 2 million viewers per episode and a staggering 33 million views of one online clip alone.
“Not only is this a great opportunity for us to help raise awareness and funds for the Sanctuary, but it’s also a way for us to display why we are racing in Formula E.
“DS Techeetah are contributing to the fight to halt climate change by exceling in the development of electric vehicles and driving innovation through the automotive industry. This will help to secure less carbon dioxide emissions and make a large impact in protecting the natural world.
“As part of the partnership, DS Techeetah will be adopting Willow and we will be donating a percentage of our merchandise sales to The BCS.”