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Agag Praises “Fantastic” Formula E Media Growth

Formula E enjoys significant TV and social media growth throughout 2017-18 season…

Photo: Formula E

Formula E Founder and CEO Alejandro Agag says many of his media targets have been met and exceeded over the course of the 2017-18 ABB FIA Formula E Championship season.

He says he is pleased with the series’ TV and social media figures, which have met the aims he set out to e-racing365 before the season began last year.

Series promoter and organizer Formula E Holdings Ltd. claims to have “a projected cumulative TV audience” of over 300 million, an increase of more than 80 million over Season Three, although the figures from the season finale in New York City are still being collated.

Formula E also exceeded 500 million video views across its digital platforms throughout the season, a tenfold increase on its total from 2016-17.

“We have great metrics on the growth this season which has been fantastic, particularly in digital, but also on TV, where we are fifty percent up,” Agag told e-racing365 last month.

“We are happy that some segments on digital are showing incredible growth too. We certainly achieved our targets in terms of reach in season four.”

Agag also reiterated his and the championship’s objective of reaching a younger audience with the series enjoying a notable growth in interaction from fans in the 13-24 bracket.

The series says it saw a 347 percent growth in online engagement from the 13-17 age bracket compared to last season, while 49 percent of the series’ engagements on its Facebook page come from fans aged 24 and younger.

“Our priority is to target the younger demographic and we are succeeding in this,” said Agag. “The younger fans, so between 13 and 24, is the bracket which has seen more growth in digital and is really working very well.

“We can see also that there are many kids attending our events and that they get really get excited with Formula E, so it is almost a generational thing.”

Sam Smith is e-racing365's Formula E Editor. A 20-year veteran in motorsports media, including press officer roles in both the FIA Sportscar Championship and at Lola Group, Smith is a well-known face in the Formula E paddock, where he served as series editor for Motorsport.com from 2014-17. Contact Sam

1 Comment

1 Comment

  1. Alex K

    August 10, 2018 at 11:30 am

    For all their focus on media growth I am really disappointed that they moved their street racers show from YouTube to motorsport.tv. The show was great at promoting the various cities and introducing the drivers on a more personal level. Now they got rid of the good host (Sian Welby) made it worse and locked it behind a paywall. Not really productive for growing the sport.

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