Formula E Founder and CEO Alejandro Agag says many of his media targets have been met and exceeded over the course of the 2017-18 ABB FIA Formula E Championship season.
He says he is pleased with the series’ TV and social media figures, which have met the aims he set out to e-racing365 before the season began last year.
Series promoter and organizer Formula E Holdings Ltd. claims to have “a projected cumulative TV audience” of over 300 million, an increase of more than 80 million over Season Three, although the figures from the season finale in New York City are still being collated.
Formula E also exceeded 500 million video views across its digital platforms throughout the season, a tenfold increase on its total from 2016-17.
“We have great metrics on the growth this season which has been fantastic, particularly in digital, but also on TV, where we are fifty percent up,” Agag told e-racing365 last month.
“We are happy that some segments on digital are showing incredible growth too. We certainly achieved our targets in terms of reach in season four.”
Agag also reiterated his and the championship’s objective of reaching a younger audience with the series enjoying a notable growth in interaction from fans in the 13-24 bracket.
The series says it saw a 347 percent growth in online engagement from the 13-17 age bracket compared to last season, while 49 percent of the series’ engagements on its Facebook page come from fans aged 24 and younger.
“Our priority is to target the younger demographic and we are succeeding in this,” said Agag. “The younger fans, so between 13 and 24, is the bracket which has seen more growth in digital and is really working very well.
“We can see also that there are many kids attending our events and that they get really get excited with Formula E, so it is almost a generational thing.”