MAGELEC Propulsion has been chosen to design, develop, manufacture and supply the inverter, motor and gearbox as part of the common kit for all ETCR cars.
The Shanghai-based company has been involved in the ABB FIA Formula E Championship since its inception and has now been confirmed as a major technical partner of the ETCR electric touring car platform.
MAGELEC Propulsion was formed in 2014 as a bespoke entity to solely focus on electric programs, and was involved in Formula E through its parent company Omni Gear, supplying motors and inverters to NextEV in 2015-17.
The company is renowned for its axial flux motor technology and has produced an array of electric machines ranging from 48 V air-cooled solutions up to 800 V liquid-cooled products.
“The team at MAGELEC Propulsion is delighted to be able to bring our products and electrification expertise to ETCR,” said Craig Daniel, CEO and founder.
“With the experience and know-how brought together from electric motorsport and on/off highway vehicles, we’re excited to work with the team at WSC Group to continue the progress of electric motorsport and inspire mainstream electric vehicle adoption.”
ETCR is set to become the first multi-brand touring car category for production cars powered by a single 100 percent electric powertrain.
“Craig Daniel’s successful entrepreneurial background highlighted that we have the right partner to launch this pioneering category,” said WSC president Marcello Lotti.
“The company’s capabilities speak for themselves. We are proud of this agreement that associates MAGELEC’s powertrain system with a new and ambitious brand like ETCR.
“We are delighted to work with someone who understands cost control, which is key to successfully growing new forms of motorsport.
“WSC Group is the owner of the TCR brand, arguably the most successful motorsport category in recent years that has completely reshaped touring car competition globally.
“It was a logical step for the company to leverage MAGELEC in the application of new powertrain technologies.”
Sam Smith contributed to this report