The Renault Zoe electric supermini has become one of the French brand’s best selling cars after a stark increase in sales last month, following a marketing offensive in the e-Trophee Andros.
According to Electrek, 9,629 units were sold across Europe in January; twice as many as the previous month and a 156 percent increase over the same period last year.
This made it Renault’s second best selling car in the region, falling short only of the Clio 5, and ahead of some of its most noticeable models, including the Captur, Megane and Twingo.
A new version of the Zoe was rolled out for the 2020 model year, with a number of improvements including the new Z.E 50 battery that gives it a 242-mile range with a more powerful 100 kW motor.
The car was recently showcased in the e-Trophee Andros, where DA Racing entered into a partnership with Renault to run Zoe silhouettes on its two race cars in the French ice racing championship.
Nico Prost and Jean-Baptiste Dubourg drove the Zoe silhouettes, with Dubourg finishing runner-up in the championship and former Formula E driver Prost classified fifth.
Renault recently released a ‘text message’ interview with the two drivers about their experience racing the Zoe in e-Trophee Andros.