Toyota has revealed that its entire lineup of vehicles will be offered with either fully electric or hybrid powertrains by 2025, as part of its electrification strategy.
Announced Monday at the CES Show in Las Vegas, the Japanese manufacturer will take on an increased emphasis on emerging technology, as the automaker shifts its focus to becoming a mobility company.
Toyota aims to provide a variety of technologies, including plug-in hybrids, full battery-electric and fuel cell vehicles, for both Toyota and Lexus vehicles.
It’s understood its initial focus, however, will remain with gas-hybrids and plug-in hybrids, such as the Prius.
“We are working on an entire portfolio of hybrids which we have been selling since 1997, plug-in hybrids, full battery electric vehicles as well as our fuel cell vehicles,” said Bob Carter, executive vice president of sales for Toyota North America.
“Those vehicles represent about 9 percent of our sales in 2018. We have set a goal that it will be 15 percent of our sales next year in 2020.”
Carter said they aim to to produce 5.5 million electrified cars per year by 2030, including 1 million zero-emission vehicles.