Nissan recently unveiled its Ariya Concept, a crossover EV with twin electric motors, powerful acceleration and award-winning driver assistance technology.
The new Nissan Ariya Concept was introduced at the 46th Tokyo Motor Show, and signals the dawn of a new era for Nissan as the company embarks to redefine its brand philosophy for the next evolutionary phase of the automobile.
The car includes the Nissan Intelligent Mobility vision of personal transportation – one where electrification and vehicle intelligence will offer adaptive travel experiences free of accidents or harmful emissions.
Although it’s a concept vehicle, the crossover EV’s styling and unconventional interior and exterior elements could make it into production in the near future.
“The Ariya Concept represents a strong collaboration between design and engineering,” said Yasuhiro Yamauchi, representative executive officer at Nissan Motor Co., Ltd.
“It is the next stage of Nissan’s future design language as we embark on a new era for the company – the next stage in our evolution.”
The Ariya Concept shares the stage at the Tokyo Motor Show with the Nissan IMk, an EV urban commuter concept revealed earlier this month. The two vehicles serve as bookends for Nissan’s new vision of an electrified brand identity.
Earlier in the week Nissan launched a new-look for its sophomore ABB FIA Formula E Championship season which will include a modified powertrain on the Nissan IM02 design.