Ford has released the first teaser image of its first ground-up all-electric vehicle, which is slated to launch in 2020.
Revealed in a blog post on Medium by Ford Team Edison global product development director Darren Palmer, the yet-to-be-named car is being dubbed as a “Mustang-inspired fully electric performance utility” vehicle.
Details on the vehicle, currently under development by the manufacturer’s new in-house team, have not yet been released, other than a stated target of 300 miles of range.
Ford has pledged to invest $11 billion to bring 40 fully electric or hybrid vehicles to market by 2022, in an aggressive strategy under the new leadership of CEO Jim Hackett.
Team Edison is based in Corktown, one of Detroit’s oldest neighborhoods, with an open office floor plan that creates “change” according to Palmer.
“Change doesn’t happen overnight, but for our team, things are moving quickly,” he wrote.
“The team is cross-functional, and on any given day you can find yourself sitting next to someone working to market our electric vehicles, someone looking at the profit potential of our electric vehicles, or be on a coffee break with someone involved in our charging strategy.”
In addition to its increasing electrification strategy for the production line, it’s known that Ford is also evaluating all-electric motorsports programs in both the ABB FIA Formula E Championship and FIA Electric Global Rallycross.