Every new Jaguar and Land Rover model will be electrified beginning in 2020, the manufacturer has revealed, reaffirming its commitment to the evolving automotive landscape.
The company made the announcement on Thursday at its inaugural “Tech Fest” in London, an open-to-the-public festival that runs until Sunday.
It will result in all vehicles either bring fully electric or hybrid, and comes just months after a similar commitment from Volvo.
“Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice,” said Jaguar Land Rover CEO Dr. Ralf Speth.
“We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.
“Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”
The UK-based manufacturer, meanwhile, unveiled the new E-type Zero, based on its iconic sports car from the 1960s.
Once lauded by Enzo Ferrari as the “most beautiful car in the world,” the reimagined car features a bespoke electric powertrain that produces up to 220kW of power and will go from 0-60 mph in 5.5 seconds.
It has been engineered by Jaguar Classic at the company’s new Classic Works in Warwickshire.
Jaguar also provided a glimpse into the future with its FUTURE-TYPE concept, a vision for the car of 20140 and beyond, which sees a fully autonomous vehicle that could be shared and not owned.