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Interest Building for Porsche Taycan

Porsche says it has already received customer interest for its electric Taycan…

Photo: Porsche

Porsche has already received serious interest for its all-electric Taycan model ahead of a likely 2020 release, according to its UK managing director.

Alexander Pollich told Autocar that the German automaker has begun taking expressions of interest from potential customers in recent weeks.

The car was initially announced as the Mission E last year and was renamed Taycan in June.

With a four-seat architecture, it is likely to align closer to Porsche’s Panamera than the 911 or Cayman.

“The reaction from customers has been fantastic – from the moment we announced the car to now, when we have asked customers to register their interest for the first cars,” Pollich told Autocar.

“The history of Porsche began with an electric car in 1898 and what provides some inspiration and motivation for us.

“Of course there was a big gap, but we have led with the introduction of hybrids and now we will use our heritage and learnings to offer a class-leading electric car.”

The Taycan is expected to be formally revealed next year while sales are set to begin in 2020.

“The next 18 months will be fascinating, as we develop and reveal the car, but what is already clear is that customers are keen,” Pollich added.

“They are talking to our dealers asking how to get to the top of the priority lists and asking to access more information.”

Jake Kilshaw is a UK-based journalist who is e-racing365's Managing Editor and also European Editor for Sportscar365. He is a student of Politics and International Relations at the University of Birmingham. Contact Jake

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