Cadillac will become GM’s lead electric vehicle brand, with the luxury automaker having unveiled its first EV at the North American International Auto Show in Detroit.
Details yet-to-be-named model, based on GM’s “BEV3” platform, have not been released although the all-electric SUV will be part of Cadillac’s aggressive product acceleration that will see one new model introduced every six months through 2021.
The electric crossover is expected to compete with Tesla’s Model X and the recently released Jaguar I-PACE.
“Cadillac’s EV will hit the heart of the crossover market and meet the needs of customers around the world,” said Cadillac President Steve Carlisle. “It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility.”
GM’s new EV platform, which Cadillac will be the first to use, will be “flexible”, allowing the automaker to respond to customer preferences with reduced design and development time, leading to a variety of body styles.
According to the manufacturer, the drive units and battery cells will be designed for “maximum usability” throughout GM’s vehicle lineups, with the EVs able to be configured in front, rear or all-wheel drive with adjustable battery storage systems.
Cadillac’s new product focus comes in the wake of a company-wide restructuring within GM, which has seen former global product chief Mark Reuss named GM President.
GM has pledged to produce 20 new zero-emission vehicles by 2023.