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BMW, Lufthansa Plan Ambitious iNext Reveal Event

BMW teams up with Lufthansa for intercontinental launch event for iNext concept…

Photo: BMW

BMW has revealed ambitious plans for an intercontinental presentation event for its iNext EV concept, while also giving an insight into the car’s design process.

The German automaker is teaming up with Lufthansa Cargo for the BMW Vision iNext World Flight, which involves flying a Boeing 777F to three continents in five days.

The aircraft will take off from Munich Airport on Sept. 9, calling at New York, San Francisco and Beijing before landing in Frankfurt on Sept. 14.

More than 300 international media representatives will board the 777F, the most advanced and efficient cargo aircraft in its class, to experience BMW Group’s latest Vision concept.

The first guests will arrive eight hours after the plane lands, and it will take to the skies just four hours after the final presentation has been wrapped up at each venue.

“iNext is our mobility proposition for the future, so it’s only logical that the BMW Vision iNext should be presented to a global audience in a fresh new style,” said Klaus Froehlich, Member of BMW AG’s Board of Management.

“The World Flight is a fitting way to get the ball rolling.”

Few details of the car have been released so far but, according to Elektrek, the iNext concept is likely to be a midsize sedan to rival Tesla’s Model 3.

BMW recently released a series of images depicting the car’s design process but is yet to reveal a full rendering of the vehicle.

It is set to be launched in 2021 as part of the manufacturer’s commitment to release 25 electric or hybrid cars by 2025.

It will roll out an electric Mini Hatch next year, followed by an electric X3 in 2020 ahead of the iNext.

Photo: BMW

Jake Kilshaw is a UK-based journalist who is e-racing365's Managing Editor and also European Editor for Sportscar365. He is a student of Politics and International Relations. Contact Jake

1 Comment

1 Comment

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    September 3, 2018 at 7:09 am

    They’re going to fly a huge fossil burning plane around to celebrate the launch of their new EV? Idiots.

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