Formula E will be shown live on Eurosport, after an expanded deal between the organizers and promoters Formula E Holdings Ltd and the media giant were announced this morning.
Eurosport will show all 14 races live across 54 markets for 2017/18 season in a new three-year deal with the all-electric series.
Eurosport first broadcast the series in Germany, Poland and the Nordics region in 2015, with the Netherlands added to the list of countries that showed the series last year.
“It’s fantastic news to extend our existing partnership with Eurosport and Discovery, as well as expand our broadcast and digital outreach across Europe, which is such a crucial market to the growing popularity of Formula E and increased demand for electric vehicle uptake,” said Formula E Founder and CEO Alejandro Agag.
“As the home of the Olympics in Europe, Eurosport and Discovery is perfectly placed to tell the unique story of the electric street racing series and its leading protagonists, the inspiring city-centre locations, renowned teams and manufacturers, along with the faces behind the wheel fighting to be crowned champion.”
Agag told e-racing365 last month that Season Four would see an emphasis on expanded media exposure and innovation within its TV production via the new alliance of Aurora Media and North One.
“With its unique approach to innovation and willingness to try new things to deepen engagement with passionate motorsport fans, there is a very real symmetry between Formula E and Eurosport’s values,” said Eurosport CEO Peter Hutton.
“Having broadcast the championship on Eurosport for the past two seasons, we believe we’ve played an important part in helping to grow the sport. Particularly when you consider our established coverage of motorsport in Europe, we’re thrilled to be able to play a part in bringing the sport to more people and seeing Formula E back on Eurosport’s screens once again for 2017/18.”
Eurosport’s expanded live coverage will kick off with the first race of Season Four at the Hong Kong E-Prix in December.