Niobium producer CBMM will be the event title sponsor for the ABB FIA Formula E Championship races in Punta del Este and Rome later this season, it was announced on Wednesday.
The series is scheduled to make its third visit to Playa Brava in Uruguay for the Punta del Este E-Prix on March 17, with the inaugural race on the streets of Rome signalling the start of the European leg of the season on April 14.
Sponsoring Formula E provides opportunities for CBMM to work with leading developers from the electric vehicle industry and to further promote the contribution which Niobium Materials Technology is making to the creation of a more sustainable world.
Niobium technologies are already widely used in the automotive sector and the element’s characteristics are helping the industry respond to the increasingly complex challenges it faces.
It is used in batteries, drivetrains, chassis, wheels and components.
“The importance of implementing technologies such as Niobium is crucial to the continual development in the automotive sector and the push for electrification, especially as the demand for producing battery and electric motor components accelerates further,” said Formula E founder and CEO Alejandro Agag.
“Therefore, we’re pleased to again welcome CBMM and help expand the awareness of Niobium technologies to the world through its involvement in the ABB FIA Formula E Championship.”
CEO of CBMM Eduardo Ribeiro added: “We’re delighted to extend our partnership with Formula E.
“The championship has been a successful platform for CBMM to improve awareness of Niobium technology and enable knowledge sharing about new applications to address complex challenges.”