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Volvo Unveils Polestar 1; Launches Electric Performance Brand

Volvo unveils Polestar 1 electric sports coupe, announces plans for two additional EV models under new electric performance brand…

Photo: Polestar

Polestar, Volvo Car Group’s performance brand, has today revealed its future as a new standalone electric performance brand. Polestar confirmed plans for its first three models, a new purpose-built production facility in China and a customer-focussed route to market.

It also unveiled the 600 horsepower Polestar 1, the company’s first car, which is set to roll off the production line in mid-2019.

Polestar’s technology and product offering benefits from synergies and economies of scale enabled by the Volvo Car Group, helping Polestar to accelerate design, development and production processes at fraction of the time it takes other new entrants.

“Polestar 1 is the first car to carry the Polestar on the bonnet,” said Polestar Chief Executive Officer Thomas Ingenlath. “A beautiful GT with cutting edge technology – a great start for our new Polestar brand.

“All future cars from Polestar will feature a fully electric drivetrain, delivering on our brand vision of being the new standalone electric performance brand.”

The Polestar 1 is a two-door, 2+2 seat grand touring coupe with an ‘Electric Performance Hybrid’ drivetrain.

An electric car supported by an internal combustion engine, it has a range of 150 kilometers on pure electric power alone, the longest full electric range of any hybrid car on the market.

Its output of 600 horsepower and 1000 nm of torque places the car firmly in the performance car segment.

The Polestar 1 will be built in the state-of-the-art, purpose-built Polestar Production Centre in Chengdu, China. Currently under construction, it is due for completion mid next year.

Subscription Model for Cars

Polestar will also move away from today’s traditional ownership model. Cars will be ordered exclusively online and offered on a two or three year subscription basis.

The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment.

The flat rate subscription means that having a Polestar car becomes a hassle free experience for the customer.

This is facilitated by Phone-As-Key technology. It allows the owner to share a virtual key with a third party, and also enables access to a host of other on-demand features. This concierge service ensures that the customer only needs to focus on the enjoyment of driving.

Orders for the new Polestar 1 opened today, with the company able to take “expressions of interest” from prospective customers.

Full EV Brand

All future cars from Polestar will have a fully electric powertrain.

Polestar 2 will start production later in 2019 and will be the first battery-electric vehicle (BEV) from the Volvo Car Group.

It will be a mid-sized BEV, joining the competition around the Tesla Model 3, and with consequently higher volumes than Polestar 1.

The initial phase of the Polestar product roll out will then be completed by the subsequent arrival of a larger SUV-style BEV, the Polestar 3, which will create a modern expression of electric performance and driving dynamics.

Photo: Polestar

Photo: Polestar

Photo: Polestar

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