Dyson, the company known for its vacuum cleaners, has revealed it is working on an electric car that will be launched by 2020.
In an email sent to staff on Tuesday, company founder James Dyson confirmed plans to expand into the automotive industry, committing $2.7 billion to the project that would see the UK-based company engineer the vehicles and technology itself.
The company had been working on a diesel exhaust capture system since 1990.
“At this moment, we finally have the opportunity to bring all of our technologies together into a single product,” Dyson wrote. “Rather than filtering emissions at the exhaust pipe, today we have the ability to solve it at the source.”
Details on the vehicle have not been released, with Dyson citing “fierce” competition in the industry.
Dyson said an aggressive recruitment process is already underway, with the company having recently hired the former head of communications of Tesla, as well as acquiring a Michigan-based battery company, Saki3, in 2015.
A number of staff from Aston Martin have also been hired.
The appliance company currently has 400 staff.