BMW Group has reached its target of delivering more than 100,000 electrified vehicles to customers worldwide this year.
The German manufacturer revealed that its 100,000th EV, a Protonic Blue-colored BMW i3, was delivered Monday to an 80-year-old German at BMW Welt in Munich, in a special event that included Harald Krüger, Chairman of the Board of Management of BMW AG.
The milestone was celebrated with BMW Group’s headquarters transformed into a battery (pictured above), to represent the technological change taking place in mobility.
“We deliver on our promises,” said Krüger. “This 99-meter-high signal is lighting the way into the era of electro-mobility.
“Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us.
“Since the introduction of the BMW i3 2013, we’ve delivered over 200,000 electrified cars to our customers and by 2025, we will offer 25 electrified models to our customers.
“Our early focus on electro-mobility has made this success possible – and electro-mobility will continue to be my measure for our future success.”
Plans are moving ahead for the manufacturer’s 2025 target, with the naming rights for BMW i1 to i9 models, as well as iX1 to iX9 vehicles, already secured.
The new BMW i8 Roadster will debut next year, followed by a fully electric MINI in 2019 and an electric version of the BMW X3 in 2020, leading to its new technology flagship, the BMW iNext.